The global hotel industry is undergoing a transformation: the structure of demand, the scope for pricing and the focus for development are all changing. The premium segments are strengthening, the mid-range is stagnating and investors are looking for a faster return on investment through increasingly efficient hotel brands. Moore Hungary's Hotel Advisory business follows this complex process closely, with regular data-driven analysis and advice interpreted in an international context.
A 2025 Q1 Hotels Quarterly report analyses key market trends based on stock exchange reports from the world's four leading hotel chains (Marriott, Hilton, IHG, Hyatt), using data from more than 26 000 international hotels in 109 countries. Now in its tenth edition, Moore demonstrates its consistent and strategic approach to hotel industry trends, drawing on its consultancy experience and investor perspective.
Global numbers, important correlations
The indicators for the first quarter of 2025 show stability, but not a homogeneous picture. While the global hotel market remains stable overall, the underlying performance shows an increasingly mixed picture.
While the North American market has temporarily stalled, the European and Middle Eastern hotel markets continue to be supported by strong international inbound tourism, favourable exchange rate effects and the durability of premium leisure demand. Although the growth rate in the largest cities has moderated after an outstanding year in 2024, the performance of the European region as a whole remained clearly positive.
Key findings of the report:
- Global RevPAR: 105.4 USD (+0.52%)
Revenue per room has shown a slight but consistent increase, and the market has maintained its momentum in terms of pricing and volume. - Average daily price (ADR): 160.9 USD (+0.52%)
Hotel market players were still able to maintain or slightly increase their prices, indicating strong brands and good positioning. - Hotel occupancy rate: 65.3% (-0.1 percentage points)
Although the decline is minimal, it is due to an increase in supply rather than a fall in demand, as global volumes have not fallen.
Difference between segments: premium soaring, mid-range caution
Behind the global data, a clear segmental difference emerges. The luxury category continued to gain unexpectedly, with an increase of 8.2%... The highest spending guests at the top of the market are apparently willing to pay increasingly higher prices for luxury standards. This segment is far ahead of the rest in terms of pricing potential. The premium „upscale” and mid-range „midscale” segments, on the other hand, have shown stagnation or slight declines during the quarter. The more price-sensitive customer segments show more planned travel decisions and a more restrained propensity to spend.
What is driving most of the growth in the number of branded rooms experienced globally? Franchising of existing hotels to brands rather than greenfield new builds is providing a particularly strong growth margin on the supply side. These repositionings can deliver higher and more secure returns to property owners faster and at lower capital costs.
Ákos Boross: „This business is of strategic importance for us”
„Hotel consulting requires not only industry knowledge but also an international context. Moore Hungary's Hotel Advisory business is one of our areas where local market knowledge and the strength of our global network come together organically.” - said Ákos Boross, Managing Partner of Moore Hungary.
The Moore Global network has over 37,000 professionals in 116 countries and generates annual revenues of USD 5.1 billion, with hotel consultancy operating as a stand-alone sector, covering all stages of the development cycle.
Márton Takács: „We interpret positions beyond the data”
„Hotels Quarterly is not just about numbers, it's a data-driven way to show the real performance of the hotel market. Our internationally representative sample allows us not only to document market movements but also to interpret them. As market leaders, we see behind the numbers: we identify the business decisions behind performance and put trends in context.” - said Márton Takács, Head of Moore Hungary Hotel Advisory and International Head of Moore Global Hotel and Leisure.
The role of Hotels Quarterly: The Hotels Quarterly has become an integral part of Moore Hungary's Hotel Advisory business, a regularly updated body of knowledge that supports long-term business thinking and decision-making through quarterly data. Not just a report, but a natural extension of hotel advisory thinking.
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