Planning, Market Positioning & Feasibility

Feasibility studies are the cornerstone of investment decisions for hotel developments, tourism attractions, and complex projects in the hospitality and leisure industry. At Moore Hungary, we provide market-validated and unbiased decision-making tools for developers, investors, credit institutions, and operators, ensuring well-informed strategic choices.
With unparalleled local and international access to actual market data and benchmarks, our team transforms insights into validated conclusions that support successful investments.

All hotel and tourism development projects -regardless of location, size, operational structure, brand affiliation, or market positioning - undergo the same rigorous expert valuation process to ensure precision, quality, and reliability for our clients. As part of our feasibility studies, we provide financial projections aligned with the Uniform System of Accounts for the Lodging Industry, since 1926. Our market and financial feasibility studies are fully accepted by international hotel chains, credit institutions, and real estate development companies, serving as a trusted foundation for financing assessments.

Moore's tourism strategic advisory supports municipalities, state organisations, national tourism agencies, foreign tourism representations, consulates, and public-private partnerships (PPPs) - key stakeholders shaping the future of tourism.

With extensive experience across diverse projects, our team serves as a trusted partner in sectoral governance and strategic planning.

Through Moore's global professional network, we provide access to specialized expertise and best practices, enabling us to address even the most complex, high-level strategic challenges in the tourism sector.

• Comprehensive development strategies and master planning for designated geographical or administrative areas, ensuring full stakeholder engagement.
• Market validation, feasibility studies, and operator assessments for tourism attractions and destination developments.
• Independent quality assurance for state and municipal organisations, providing third-party professional oversight.
• Strategic advisory for the lodging and hospitality industry, supporting sustainable growth and investment.
• Planning and advisory for spa, wellness, and curative bath developments, integrating market insights and operational best practices.

The financial performance of a hotel property and thus its market value is significantly affected by the selected operator scheme and professionalism of the hotel management.

Finding a brand that truly adds value to location and product is often a professional challenge for market players. Which is the contract type that provides best support to the project; meeting expectations of both owners and financiers? A long-term lease? A franchise agreement? A management contract provided by an international hotel brand? Our Team will help you find answers that are project specific, and market validated.

We assist owners throughout the complete process, from suitable brand identification all the way to signing process.

• Brand search and selection - Identifying the optimal hotel brand from an international selection pool, ensuring strategic alignment and full-scope ownership representation.
• Contract structuring and negotiation - Conducting market and project conformity assessments for management, franchise, and lease agreements, followed by negotiation of commercial terms with hotel companies.
• Contract reviews and renegotiations - Ownership representation in contract evaluations, mediation, and restructuring, including exploring new operator partnerships or alternative agreements.
• Operator search for non-hotel assets - Advisory on operator selection and ownership representation for theme parks, leisure destinations, and other tourism-driven assets.