{"id":622,"date":"2020-12-17T13:12:08","date_gmt":"2020-12-17T13:12:08","guid":{"rendered":"https:\/\/moore-hungary.eu.moore-global.com\/?post_type=service&#038;p=622"},"modified":"2025-12-08T17:55:07","modified_gmt":"2025-12-08T17:55:07","slug":"asset-management-operational-optimization","status":"publish","type":"service","link":"https:\/\/www.mooreglobal.hu\/en\/services\/hospitality-real-estate-advisory\/asset-management-operational-optimization\/","title":{"rendered":"Asset Management &amp; Operational Optimisation"},"content":{"rendered":"<style id=\"strategiq-hero-style\">@media (min-width: 992px){.block-hero{margin-left:83px}}.block-hero .position-relative:has(.hero__svg){overflow:hidden}.block-hero .hero__svg{z-index:1;-webkit-transform:translateX(100%);transform:translateX(100%);opacity:0;-webkit-animation:heroSvgFadeIn 1s ease-out forwards;animation:heroSvgFadeIn 1s ease-out forwards;-webkit-animation-delay:0.3s;animation-delay:0.3s}.block-hero 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.hero{background:#004C6C}.block-hero.has-primary-gradient-gradient-background{background:transparent !important}.block-hero.has-primary-gradient-gradient-background .hero{background:var(--primary-gradient)}.block-hero.has-secondary-gradient-gradient-background{background:transparent !important}.block-hero.has-secondary-gradient-gradient-background .hero{background:var(--secondary-gradient)}.block-hero.has-tertiary-gradient-gradient-background{background:transparent !important}.block-hero.has-tertiary-gradient-gradient-background .hero{background:var(--tertiary-gradient)}\n\n\/*# sourceMappingURL=block-hero.css.map *\/\n<\/style>\n<section class=\"wp-block-strategiq block-hero block-hero block-hero--default wp-block-strategiq-hero\">\n\t\n\n<div class=\"hero hero--default hero--call-to-action\">\n\t\t\t<div class=\"hero__overlay\"><\/div>\n\t\n\t<div class=\"container-fluid\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12  p-0\">\n\t\t\t\t\t\t\t\t\t<picture class=\"hero__image behave-as-bg--cover behave-as-bg--center-center behave-as-bg\"><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/660\/Asset-management-upport-scaled-1920x900-f50_50.png 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/660\/Asset-management-upport-scaled-2560x1200-f50_50.png 1.333x\"><source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/660\/Asset-management-upport-scaled-1600x900.png 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/660\/Asset-management-upport-scaled-3200x1800.png 2.000x\"><source media=\"(min-width: 0px)\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/660\/Asset-management-upport-scaled-800x800.png 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/660\/Asset-management-upport-scaled-1600x1600.png 2.000x\"><img decoding=\"async\" src=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/660\/Asset-management-upport-scaled-800x800.png\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/660\/Asset-management-upport-scaled-800x800.png 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/660\/Asset-management-upport-scaled-1600x1600.png 2.000x\" alt=\"Asset Management &amp; Operational Optimisation\" width=\"800\" height=\"800\" class=\"\"><\/picture>\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"hero__content-wrapper\">\n\t\t\t\t\t\t<div class=\"hero__content\">\n\t\t\t\t\t\t\t<h1 class='hero__title'>Asset Management &amp; Operational Optimisation<\/h1>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"hero__call-to-action\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mooreglobal.hu\/en\/services\/hospitality-real-estate-advisory\/\" class=\"btn btn--secondary btn--hollow\" target=\"\">\n\t\t\t\t\t\tBack to Hospitality Real Estate Advisory\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mooreglobal.hu\/en\/slave-tattoos\/\" class=\"btn btn--primary btn--solid\" target=\"\">\n\t\t\t\t\t\tBack to Services\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<style id=\"strategiq-two-column-style\">.block-two-column{padding:40px 0 20px}.single-firm .block-two-column{padding-bottom:1.875rem}@media (min-width: 768px){.block-two-column{padding:0}}@media (min-width: 768px){.block-two-column .content-offset-right{padding-right:0}}@media (min-width: 992px){.block-two-column .content-offset-right{padding-right:calc(8.33333% + 24px)}}.block-two-column img{width:100%}.block-two-column__content{color:var(--text-color)}.block-two-column__content p:last-of-type{margin-bottom:0}.block-two-column__content iframe{width:100%}.block-two-column__list-content{margin-bottom:2.5rem}.block-two-column__list-heading{margin-bottom:8px;font-size:20px;font-weight:500}.block-two-column__list li p:last-of-type{margin-bottom:0}.block-two-column__list ul:first-of-type,.block-two-column__list ol:first-of-type{margin-top:0}.block-two-column__list ul:first-of-type li:first-of-type,.block-two-column__list ol:first-of-type li:first-of-type{margin-top:0}.block-two-column__list>p+ul:first-of-type,.block-two-column__list>p+ol:first-of-type{margin-top:1rem}.block-two-column__list>p+ul:first-of-type li:first-of-type,.block-two-column__list>p+ol:first-of-type li:first-of-type{margin-top:24px}.block-two-column__content.position-sticky,.block-two-column__list.position-sticky,.block-two-column__image-container.position-sticky{top:calc(var(--site-header-height) + 1rem)}.block-two-column__content,.block-two-column__image,.block-two-column__list{padding:12px 0}@media (min-width: 768px){.block-two-column__content,.block-two-column__image,.block-two-column__list{padding:2.5rem 1rem}}@media (min-width: 992px){.block-two-column__content,.block-two-column__image,.block-two-column__list{padding:5rem 0 3.75rem 0}}\n\n\/*# sourceMappingURL=block-two-column.css.map *\/\n<\/style>\n<section class=\"wp-block-strategiq block-two-column wp-block-strategiq-two-column\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"line line--grey\"><\/div>\n\t\t\t<div class=\"section-name\">\n\t\t\t\t<div class=\"section-name__inner\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"section-name__heading\">International standard feasibility studies<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"row align-items-start\">\n\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-5 offset-lg-1\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-two-column__content content-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>At Moore, we deliver tailored asset management solutions to maximize profitability, value, and long-term potential in hospitality investments.<\/p>\n<p>Our team of hotel specialists works closely with owners and investors to enhance financial and operational performance - whether through strategic operator partnerships, direct management oversight, or asset repositioning.<\/p>\n<p>By bridging the gap between ownership and hotel operations, we provide rigorous financial oversight, strategic planning, and performance enhancements to drive sustainable growth and long-term returns.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-two-column__image-container\">\n\t\t\t\t\t\t\t<picture class=\"block-two-column__image\"><source media=\"(min-width: 0px)\" loading=\"lazy\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/1046\/HotelSub3Abra_v2-590x395-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/1046\/HotelSub3Abra_v2-1180x790-f50_50.jpg 2.000x\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/1046\/HotelSub3Abra_v2-590x395-f50_50.jpg\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/1046\/HotelSub3Abra_v2-590x395-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/1046\/HotelSub3Abra_v2-1180x790-f50_50.jpg 2.000x\" alt=\"Asset Management &amp; Operational Optimisation\" width=\"590\" height=\"395\" class=\"\"><\/picture>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"wp-block-strategiq block-two-column wp-block-strategiq-two-column\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"line line--grey\"><\/div>\n\t\t\t<div class=\"section-name\">\n\t\t\t\t<div class=\"section-name__inner\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"section-name__heading\">Hospitality brand, management and lease selection &amp; contract negotiations<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"row align-items-start\">\n\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-5 offset-lg-1\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-two-column__content content-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>The <span class=\"highlight\">financial<\/span> performance of a hotel property and thus its market value is significantly affected by the selected operator scheme and professionalism of the hotel management.<\/p>\n<p>Finding a brand that truly adds value to location and product is often a professional challenge for market players. Which is the contract type that provides best support to the project; meeting expectations of both owners and financiers? A long-term lease? A franchise agreement? A management contract provided by an international hotel brand? Our Team will help you find answers that are project specific, and market validated.<\/p>\n<p>We assist owners throughout the complete process, from suitable brand identification all the way to signing process.<\/p>\n<ul>\n<li>Brand search and selection - Identifying the optimal hotel brand from an international selection pool, ensuring strategic alignment and full-scope ownership representation.<\/li>\n<li>Contract structuring and negotiation - Conducting market and project conformity assessments for management, franchise, and lease agreements, followed by negotiation of commercial terms with hotel companies.<\/li>\n<li>Contract reviews and renegotiations - Ownership representation in contract evaluations, mediation, and restructuring, including exploring new operator partnerships or alternative agreements.<\/li>\n<li>Operator search for non-hotel assets - Advisory on operator selection and ownership representation for theme parks, leisure destinations, and other tourism-driven assets.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-two-column__image-container\">\n\t\t\t\t\t\t\t<picture class=\"block-two-column__image\"><source media=\"(min-width: 0px)\" loading=\"lazy\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/658\/Brand-Management-and-Lease-Selection-scaled-590x395-f50_50.png 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/658\/Brand-Management-and-Lease-Selection-scaled-1180x790-f50_50.png 2.000x\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/658\/Brand-Management-and-Lease-Selection-scaled-590x395-f50_50.png\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/658\/Brand-Management-and-Lease-Selection-scaled-590x395-f50_50.png 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/658\/Brand-Management-and-Lease-Selection-scaled-1180x790-f50_50.png 2.000x\" alt=\"Asset Management &amp; Operational Optimisation\" width=\"590\" height=\"395\" class=\"\"><\/picture>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<figure class=\"wp-block-pullquote is-style-default has-white-color has-primary-gradient-gradient-background has-text-color has-background has-link-color wp-elements-5124407a25d78b42405cb0ed2b3af9c0\"><blockquote><p><strong><strong>\u201dThe right brand and operator drive a hotel's success. We secure agreements that maximize value and protect ownership interests.\u201d<\/strong><br><br><strong>- Dr. M\u00e1rton Kov\u00e1cs<br>Managing Partner at Moore Legal Hungary<\/strong><\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<section class=\"wp-block-strategiq block-two-column wp-block-strategiq-two-column\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"line line--grey\"><\/div>\n\t\t\t<div class=\"section-name\">\n\t\t\t\t<div class=\"section-name__inner\">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"section-name__heading\">Moore ESG Advisory Services<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"row align-items-start\">\n\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-5 offset-lg-1\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-two-column__image-container\">\n\t\t\t\t\t\t\t<picture class=\"block-two-column__image\"><source media=\"(min-width: 0px)\" loading=\"lazy\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/609\/ESG1-590x395-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/609\/ESG1-1180x790-f50_50.jpg 2.000x\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/609\/ESG1-590x395-f50_50.jpg\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/609\/ESG1-590x395-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/609\/ESG1-1180x790-f50_50.jpg 2.000x\" alt=\"Asset Management &amp; Operational Optimisation\" width=\"590\" height=\"395\" class=\"\"><\/picture>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-two-column__list content-container\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"block-two-column__list-heading\">Regulatory compliance &amp; legal advisory<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<p>We outline the most important EU regulations relevant to your hospitality and real estate business sizes, ensuring your company is fully aware of its legal obligations and compliance requirements.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"block-two-column__list-heading\">Operational &amp; Value Chain ESG Assessment<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<p>We assist in establishing a risk assessment framework essential for stable and sustainable operations. this includes conducting materiality assessments, identifying negative economic, environmental, and social impacts across the entire value chain, and unlocking positive opportunities for long-term sustainability.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"block-two-column__list-heading\">Green Financial Services<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<p>We provide advisory services on green financing, support for green bond issuance, development of sustainable banking portfolios, and guidance on green audits and tax compliance.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"block-two-column__list-heading\">ESG strategy development &amp; implementation<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<p>We help design and implement a long-term, value-driven esg strategy that reduces negative environmental, social, and economic impacts across your value chain while strengthening opportunities for positive contributions. additionally, we support stakeholder engagement and communication to foster meaningful relationships that align with your ESG commitments.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"block-two-column__list-heading\">Sustainability reporting &amp; ESG disclosures<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<p>We support the integration of sustainable practices, the establishment of clear reporting frameworks, and ensure compliance with Taxonomy, CSRD, CSDDD, and other regulatory directives and frameworks.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<figure class=\"wp-block-pullquote is-style-default has-white-color has-primary-gradient-gradient-background has-text-color has-background has-link-color wp-elements-ca23c00e4ea2d11404744bcd489f9fb8\"><blockquote><p><strong><strong><strong>\u201dTo succeed with confidence - locally or globally - ESG should be seen not as an obligation, but as an opportunity.\u201d<\/strong><\/strong><br><br><strong><strong>- Gabriella Huth<br>Partner at Moore Hungary<\/strong><\/strong><\/strong><\/p><\/blockquote><\/figure>\n\n\n\n\t<section style=\"margin-bottom:var(--wp--preset--spacing--40);\" class=\"wp-block-strategiq block-content-carousel block-content-carousel--portrait wp-block-strategiq-content-carousel\">\n\n\t\t\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"line line--grey\"><\/div>\n\t\t\t\t<div class=\"section-name\">\n\t\t\t\t\t<div class=\"section-name__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"section-name__heading\">Talk to us about anything hospitality real estate<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"block-content-carousel__wrapper\">\n\t\t\t<div class=\"swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\n<div class=\"swiper-slide\">\n\t<a href=\"https:\/\/www.mooreglobal.hu\/en\/about\/people\/boross-akos\/\" class=\"block-content-carousel__slide\">\n\t\t<picture class=\"block-content-carousel__slide-image\"><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/255\/BorosAkosWeb-410x420-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/255\/BorosAkosWeb-820x840-f50_50.jpg 2.000x\"><source media=\"(min-width: 0px)\" loading=\"lazy\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/255\/BorosAkosWeb-360x370-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/255\/BorosAkosWeb-720x740-f50_50.jpg 2.000x\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/255\/BorosAkosWeb-360x370-f50_50.jpg\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/255\/BorosAkosWeb-360x370-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/255\/BorosAkosWeb-720x740-f50_50.jpg 2.000x\" alt=\"Asset Management &amp; Operational Optimisation\" width=\"360\" height=\"370\" class=\"\"><\/picture>\n\t\t<div class=\"block-content-carousel__slide-content block-content-carousel__slide-content--person\">\n\t\t\t<div class=\"block-content-carousel__slide-content--person-header\">\n\t\t\t\t<h3>Akos Boross<\/h3>\n\t\t\t\t<span class=\"person-job-title\">Partner<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"person-email\"><span><svg width=\"21\" height=\"15\" viewbox=\"0 0 21 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M20.5898 4.96094C20.7539 4.84375 21 4.96094 21 5.15625V13.125C21 14.1797 20.0977 15 19.0312 15H1.96875C0.861328 15 0 14.1797 0 13.125V5.15625C0 4.96094 0.205078 4.84375 0.369141 4.96094C1.3125 5.66406 2.50195 6.52344 6.68555 9.41406C7.54687 10 9.02344 11.2891 10.5 11.2891C11.9355 11.2891 13.4531 10 14.2734 9.41406C18.457 6.52344 19.6465 5.66406 20.5898 4.96094ZM10.5 10C9.51562 10.0391 8.16211 8.86719 7.46484 8.39844C2.00977 4.64844 1.59961 4.29688 0.369141 3.35938C0.123047 3.20313 0 2.92969 0 2.61719V1.875C0 0.859375 0.861328 0 1.96875 0H19.0312C20.0977 0 21 0.859375 21 1.875V2.61719C21 2.92969 20.8359 3.20313 20.5898 3.35938C19.3594 4.29688 18.9492 4.64844 13.4941 8.39844C12.7969 8.86719 11.4434 10.0391 10.5 10Z\" fill=\"#00AEEF\"\/>\n<\/svg>\n<\/span><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<span class=\"person-location\"><\/span>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n<div class=\"swiper-slide\">\n\t<a href=\"https:\/\/www.mooreglobal.hu\/en\/about\/people\/takacs-marton\/\" class=\"block-content-carousel__slide\">\n\t\t<picture class=\"block-content-carousel__slide-image\"><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/261\/TakacsMartonWeb-410x420-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/261\/TakacsMartonWeb-820x840-f50_50.jpg 2.000x\"><source media=\"(min-width: 0px)\" loading=\"lazy\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/261\/TakacsMartonWeb-360x370-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/261\/TakacsMartonWeb-720x740-f50_50.jpg 2.000x\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/261\/TakacsMartonWeb-360x370-f50_50.jpg\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/261\/TakacsMartonWeb-360x370-f50_50.jpg 1.000x,https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/bis-images\/261\/TakacsMartonWeb-720x740-f50_50.jpg 2.000x\" alt=\"Asset Management &amp; Operational Optimisation\" width=\"360\" height=\"370\" class=\"\"><\/picture>\n\t\t<div class=\"block-content-carousel__slide-content block-content-carousel__slide-content--person\">\n\t\t\t<div class=\"block-content-carousel__slide-content--person-header\">\n\t\t\t\t<h3>M\u00e1rton Tak\u00e1cs<\/h3>\n\t\t\t\t<span class=\"person-job-title\">Partner, Hotel Advisory and Hotel and Leisure Global Sector Leader<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"person-email\"><span><svg width=\"21\" height=\"15\" viewbox=\"0 0 21 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M20.5898 4.96094C20.7539 4.84375 21 4.96094 21 5.15625V13.125C21 14.1797 20.0977 15 19.0312 15H1.96875C0.861328 15 0 14.1797 0 13.125V5.15625C0 4.96094 0.205078 4.84375 0.369141 4.96094C1.3125 5.66406 2.50195 6.52344 6.68555 9.41406C7.54687 10 9.02344 11.2891 10.5 11.2891C11.9355 11.2891 13.4531 10 14.2734 9.41406C18.457 6.52344 19.6465 5.66406 20.5898 4.96094ZM10.5 10C9.51562 10.0391 8.16211 8.86719 7.46484 8.39844C2.00977 4.64844 1.59961 4.29688 0.369141 3.35938C0.123047 3.20313 0 2.92969 0 2.61719V1.875C0 0.859375 0.861328 0 1.96875 0H19.0312C20.0977 0 21 0.859375 21 1.875V2.61719C21 2.92969 20.8359 3.20313 20.5898 3.35938C19.3594 4.29688 18.9492 4.64844 13.4941 8.39844C12.7969 8.86719 11.4434 10.0391 10.5 10Z\" fill=\"#00AEEF\"\/>\n<\/svg>\n<\/span><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<span class=\"person-location\"><\/span>\n\t\t<\/div>\n\t<\/a>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"slider-navigation\">\n\t\t\t\t\t<div class=\"slider-pagination\"><\/div>\n\t\t\t\t\t<div class=\"slider-button slider-button--prev\"><svg width=\"11\" height=\"18\" viewbox=\"0 0 11 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.58203 0.652832L1.41536 8.8195L9.58203 16.9862\" stroke=\"#02212E\" stroke-width=\"1.36111\"\/>\n<\/svg>\n<\/div>\n\t\t\t\t\t<div class=\"slider-button slider-button--next\"><svg width=\"11\" height=\"18\" viewbox=\"0 0 11 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.58203 0.652832L1.41536 8.8195L9.58203 16.9862\" stroke=\"#02212E\" stroke-width=\"1.36111\"\/>\n<\/svg>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\" style=\"border-radius:0px;margin-top:var(--wp--preset--spacing--30);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/2025\/11\/Moore-Hospitality-Real-Estate-Brochure-2025.pdf\" type=\"application\/pdf\" style=\"width:100%;height:661px\" aria-label=\"Embed of Moore-Hospitality-Real-Estate-Brochure-2025.\" data-no-translation-aria-label=\"\"><\/object><a id=\"wp-block-file--media-afc85e0e-2755-4b64-ab24-e88afa176c18\" href=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/2025\/11\/Moore-Hospitality-Real-Estate-Brochure-2025.pdf\">Moore-Hospitality-Real-Estate-Brochure-2025<\/a><a href=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/2025\/11\/Moore-Hospitality-Real-Estate-Brochure-2025.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-afc85e0e-2755-4b64-ab24-e88afa176c18\">Download from<\/a><\/div>\n\n\n\n<section class=\"wp-block-strategiq block-cta-bar wp-block-strategiq-cta-bar\">\n\t<div class=\"container\">\n\t\t<div class=\"block-cta-bar__wrapper\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-12 col-lg-9\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-bar__heading-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"block-cta-bar__heading\">How can Moore help you?<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-12 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-cta-bar__button-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mooreglobal.hu\/en\/get-in-touch\/\" target=\"\" class=\"btn btn--primary btn--solid\">Contact us<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mooreglobal.hu\/en\/rolunk\/\" target=\"\" class=\"btn btn--secondary btn--hollow\">About us<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>\u201dThe right brand and operator drive a hotel's success. We secure agreements that maximize value and protect ownership interests.\u201d - Dr. M\u00e1rton Kov\u00e1csManaging Partner at Moore Legal Hungary \u201dTo succeed with confidence - locally or globally - ESG should be seen not as an obligation, but as an opportunity.\u201d - Gabriella HuthPartner at Moore Hungary<\/p>","protected":false},"featured_media":660,"parent":272,"menu_order":2,"template":"","class_list":["post-622","service","type-service","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asset Management &amp; Operational Optimization - Moore Hungary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mooreglobal.hu\/en\/services\/hospitality-real-estate-advisory\/asset-management-operational-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asset Management &amp; Operational Optimization - Moore Hungary\" \/>\n<meta property=\"og:description\" content=\"\u201dThe right brand and operator drive a hotel\u2019s success. 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