{"id":423,"date":"2021-12-15T10:44:00","date_gmt":"2021-12-15T10:44:00","guid":{"rendered":"https:\/\/moore-hungary.eu.moore-global.com\/?p=423"},"modified":"2025-12-03T13:56:19","modified_gmt":"2025-12-03T13:56:19","slug":"the-hotel-sector-may-be-immune-to-new-variations","status":"publish","type":"post","link":"https:\/\/www.mooreglobal.hu\/en\/immunissa-valhat-az-uj-variansokra-a-hotelszektor\/","title":{"rendered":"COULD THE HOTEL SECTOR BECOME IMMUNE TO NEW VARIANTS?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Budapest goes from strength to strength, with a record number of new hotels opening in Europe in the next three years<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Although the uncertainty caused by the emergence of the new virus variant has led to the cancellation of several year-end events in restaurants and hotels, the emergence of the omicron variant has had only a limited impact on the steady improvement in hotel bookings in Budapest since the end of the summer, Moore Hungary shared its market experience.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the wake of the uncertain and often conflicting reports surrounding the new virus variant, travel restrictions have been reintroduced in many countries, to varying degrees, in recent weeks, and the administrative burden of planning travel has increased significantly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hungary<\/strong>&nbsp;following fears linked to omicron&nbsp;<strong>the company organisation&nbsp;<\/strong>event venues, restaurants and hotels<strong>&nbsp;most end-of-year events cancelled<\/strong>. However, thanks to Hungary's lax epidemiological legislation, which is lax by international standards&nbsp;<strong>the number of hotel room bookings in the capital did not fall in international comparison&nbsp;<\/strong>to a significant extent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eMany foreign visitors&nbsp;<strong>Budapest hotel<\/strong>&nbsp;management reports that&nbsp;<strong>the steady improvement in room occupancy rates since August did not stop in December<\/strong>, and favourable occupancy rates are usually accompanied by&nbsp;<strong>appropriate room-average also<\/strong>&nbsp;\u201d - said M\u00e1rton Tak\u00e1cs, head of the hotel and tourism consultancy business of Moore Hungary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The emergence of newer and newer variants is apparently inevitable, but the only sustainable way to protect against them is to maximise the vaccination of the population, rather than systematically disrupting business through restrictions. The impact of this change in approach is&nbsp;<strong>the hotel market is showing signs of a gradual recovery, less and less dependent on the current epidemic waves<\/strong>. The positive outcome of the pandemic, which has now lasted more than a year and a half, is that the hotel and tourism sector in both the US and European markets&nbsp;<strong>growing business resilience and adaptability, and a range of sectoral innovations<\/strong>&nbsp;you can also find.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Europe now above the world average<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Until this spring, the often radically different and opaque restrictive measures in European countries have had a major impact on the performance of the hotel market across the continent. While the average capacity utilisation of European hotels has consistently lagged behind the global average, the gradual opening up from April 2021 has resulted in an explosion of growth, with the European hotel market now performing above the global average at around 60% for months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hotel investment in Europe could reach an all-time high<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The delivery target dates for hotel investments in Europe have been delayed for most projects during the covid period, while the total number of hotel openings expected between 2022-2025 has fallen less than expected, which together could result in&nbsp;<strong>the number of new hotel rooms coming on to the market could reach an all-time high in the next three years<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to reports from data companies that track international investment volumes&nbsp;<strong>only the following year in Europe<\/strong>&nbsp;(including Russia)&nbsp;<strong>around 100,000 new hotel rooms<\/strong>&nbsp;will be delivered. The highest volumes are forecast in the UK and Germany, followed by Spain, Poland and Russia in terms of hotel investment activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eThe significant increase in supply is expected to slow down the current dynamic growth rate of average occupancy rates, but the strong presence of new investments with a higher quality of supply and a focus on ESG \u201egreen\u201d aspects is certainly a positive market phenomenon,\u201d added Moore Hungary.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Moore Hungary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moore Global, which started in a London office more than 110 years ago, is now one of the world's leading consulting and audit networks. Present in over 100 countries worldwide, the network has more than 600 independent offices and over 30,000 employees. The group's turnover for the last financial year exceeded $3 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Moore Global's services will be directly available in the domestic market from March 2021.&nbsp;<\/strong>Moore Hungary has been offering a full range of consulting services in the fields of business, financial, tax, accounting and auditing with a team of almost 100 experts since its inception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our fast-changing world, Moore provides strategic guidance and practical advice to help clients navigate and understand the complex regulatory and changing market environment and industry conditions, and thereby find the best solutions.<\/p>\n\n\n\n<p class=\"has-primary-gradient-gradient-background has-background wp-block-paragraph\"><strong>Follow us on LinkedIn for more news!<\/strong><\/p>\n\n\n<style id=\"strategiq-content-image-style\">.block-content-image__buttons{margin-top:2rem}.block-content-image__pre-heading{text-transform:uppercase;letter-spacing:2px;font-size:.75rem;margin-bottom:.625rem}.block-content-image__heading{margin-bottom:1.5rem}.block-content-image__copy{font-size:1rem;line-height:1.5rem}.block-content-image__image{margin-top:2.5rem}@media (min-width: 992px){.block-content-image__image{margin-top:0}}.block-content-image-inner{-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between}.block-content-image-inner.reverse{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}\n\n\/*# sourceMappingURL=block-content-image.css.map *\/\n<\/style>\n<section  class=\"block-content-image\">\n\t<div class=\"container\">\n\t\t<div class=\"row block-content-image-inner flex_row\">\n\n\t\t\t<div class=\"col-12 col-lg-5\">\n\t\t\t\t\n\t\t\t\t<div class=\"block-content-image__heading\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"block-content-image__copy\">\n\t\t\t\t\t\t<p style=\"text-align: center\"><a href=\"https:\/\/www.linkedin.com\/company\/moorehungary\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-901\" src=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/2025\/10\/linkedin.png\" alt=\"\" width=\"195\" height=\"59\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/2025\/10\/linkedin.png 195w, https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/2025\/10\/linkedin-18x5.png 18w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Budapest er\u0151s\u00f6dik, Eur\u00f3p\u00e1ban rekordsz\u00e1m\u00fa \u00faj hotel ny\u00edlik a k\u00f6vetkez\u0151 h\u00e1rom \u00e9vben B\u00e1r az \u00faj v\u00edrusvari\u00e1ns megjelen\u00e9se \u00e1ltal okozott bizonytalans\u00e1g miatt sz\u00e1mos \u00e9ttermi \u00e9s sz\u00e1llodai \u00e9vz\u00e1r\u00f3 rendezv\u00e9ny maradt el, a budapesti sz\u00e1llodai szobafoglal\u00e1sok ny\u00e1r v\u00e9ge \u00f3ta folyamatosan javul\u00f3 sz\u00e1mait csak korl\u00e1tozottan befoly\u00e1solta az omikron vari\u00e1ns felbukkan\u00e1sa \u2013 osztotta meg piaci tapasztalatait a Moore Hungary. Az \u00faj [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[18],"tags":[],"location":[],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sajtokozlemeny"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IMMUNISS\u00c1 V\u00c1LHAT AZ \u00daJ VARI\u00c1NSOKRA A HOTELSZEKTOR? - Moore Hungary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mooreglobal.hu\/en\/the-hotel-sector-may-be-immune-to-new-variations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMMUNISS\u00c1 V\u00c1LHAT AZ \u00daJ VARI\u00c1NSOKRA A HOTELSZEKTOR? - Moore Hungary\" \/>\n<meta property=\"og:description\" content=\"Budapest er\u0151s\u00f6dik, Eur\u00f3p\u00e1ban rekordsz\u00e1m\u00fa \u00faj hotel ny\u00edlik a k\u00f6vetkez\u0151 h\u00e1rom \u00e9vben B\u00e1r az \u00faj v\u00edrusvari\u00e1ns megjelen\u00e9se \u00e1ltal okozott bizonytalans\u00e1g miatt sz\u00e1mos \u00e9ttermi \u00e9s sz\u00e1llodai \u00e9vz\u00e1r\u00f3 rendezv\u00e9ny maradt el, a budapesti sz\u00e1llodai szobafoglal\u00e1sok ny\u00e1r v\u00e9ge \u00f3ta folyamatosan javul\u00f3 sz\u00e1mait csak korl\u00e1tozottan befoly\u00e1solta az omikron vari\u00e1ns felbukkan\u00e1sa \u2013 osztotta meg piaci tapasztalatait a Moore Hungary. 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