{"id":365,"date":"2024-04-11T09:38:00","date_gmt":"2024-04-11T09:38:00","guid":{"rendered":"https:\/\/moore-hungary.eu.moore-global.com\/?p=365"},"modified":"2025-12-03T11:20:48","modified_gmt":"2025-12-03T11:20:48","slug":"megallithatatlannak-tunik-a-globalis-hotelipar-szarnyalasa","status":"publish","type":"post","link":"https:\/\/www.mooreglobal.hu\/en\/megallithatatlannak-tunik-a-globalis-hotelipar-szarnyalasa\/","title":{"rendered":"THE GLOBAL HOTEL INDUSTRY SEEMS UNSTOPPABLE"},"content":{"rendered":"<p><strong>Kiemelked\u0151 \u00e9vet z\u00e1rt a nemzetk\u00f6zi hotelpiac: 2023-ban az egy kiadhat\u00f3 szob\u00e1ra jut\u00f3 \u00e1rbev\u00e9tel 13,5 sz\u00e1zal\u00e9kkal, az \u00e1tlagos napi szoba\u00e1r 5 sz\u00e1zal\u00e9kkal haladta meg az egy \u00e9vvel kor\u00e1bbi \u00e9rt\u00e9ket, mik\u00f6zben az \u00e1tlagos sz\u00e1llodai foglalts\u00e1g 64,4 sz\u00e1zal\u00e9kr\u00f3l 69,7 sz\u00e1zal\u00e9kra emelkedett \u2013 der\u00fcl ki a Moore Hungary tan\u00e1csad\u00f3 \u00e9s k\u00f6nyvvizsg\u00e1l\u00f3 c\u00e9g \u00e1ltal k\u00f6zz\u00e9tett negyed\u00e9ves ipar\u00e1gi elemz\u00e9sb\u0151l.<\/strong><br><br>A nemzetk\u00f6zi tan\u00e1csad\u00f3 c\u00e9g n\u00e9gy glob\u00e1lis hotell\u00e1nc: a Marriott, a Hilton, az InterContinental \u00e9s a Hyatt \u00e1ltal k\u00f6zz\u00e9tett adatokb\u00f3l \u00f6ssze\u00e1ll\u00f3 reprezentat\u00edv mint\u00e1ja alapj\u00e1n&nbsp;<strong>109 orsz\u00e1g t\u00f6bb mint 24 ezer sz\u00e1llod\u00e1ja teljes\u00edtm\u00e9ny\u00e9nek elemz\u00e9s\u00e9t<\/strong>&nbsp;v\u00e9gzi el minden negyed\u00e9vben, \u00e9rt\u00e9kes betekint\u00e9st adva a nemzetk\u00f6zi hotelpiac aktu\u00e1lis folyamataiba.<br><br><strong>Az egy kiadhat\u00f3 szob\u00e1ra jut\u00f3 \u00e1rbev\u00e9tel (RevPAR) 2023 sor\u00e1n \u00e1tlagosan 113,3 doll\u00e1r volt<\/strong>, ami nem csup\u00e1n az egy \u00e9vvel kor\u00e1bbi 99,8 doll\u00e1ros \u00e9rt\u00e9ket m\u00falja fel\u00fcl, de ez volt az els\u0151 olyan teljes \u00e9v, amely m\u00e1r t\u00falsz\u00e1rnyalja&nbsp;<strong>a Covid el\u0151tti id\u0151szak cs\u00facs\u00e9rt\u00e9k\u00e9t, a 2019-ben m\u00e9rt 106,5 doll\u00e1rt is<\/strong>.&nbsp;<strong>Meglep\u0151en nagy m\u00e9rt\u00e9kben, 5,3 sz\u00e1zal\u00e9kponttal n\u0151tt<\/strong>&nbsp;69,7 sz\u00e1zal\u00e9kos szintre&nbsp;<strong>a foglalts\u00e1g m\u00e9rt\u00e9ke<\/strong>, k\u00fcl\u00f6n\u00f6sen annak f\u00e9ny\u00e9ben, hogy&nbsp;<strong>az \u00e1tlagos napi szoba\u00e1r (ADR) 162,4 doll\u00e1rra n\u0151tt<\/strong>&nbsp;az egy \u00e9vvel kor\u00e1bbi 154,6 doll\u00e1rr\u00f3l, \u00e9s&nbsp;<strong>imm\u00e1r 12 sz\u00e1zal\u00e9kkal haladja meg a 2019-es 145,1 doll\u00e1rt<\/strong>.<br><br>\u201e<em>A szoba\u00e1rak emelked\u00e9se egyr\u00e9szt az \u00e1ltal\u00e1ban is magasabb infl\u00e1ci\u00f3s k\u00f6rnyezetnek k\u00f6sz\u00f6nhet\u0151, ugyanakkor&nbsp;<strong>t\u00fckr\u00f6zi a gyorsan \u00e9l\u00e9nk\u00fcl\u0151 keresletet, amely t\u00f6bbek k\u00f6z\u00f6tt a csoportos \u00e9s \u00fczleti utak \u00fajb\u00f3li felfut\u00e1s\u00e1nak k\u00f6sz\u00f6nhet\u0151<\/strong><\/em>&nbsp;\u2013 magyar\u00e1zta Tak\u00e1cs M\u00e1rton, a Moore Hungary Hotel \u00e9s Turizmus tan\u00e1csad\u00f3 partnere, a glob\u00e1lis munkacsoport vezet\u0151je. \u2013&nbsp;<em>A foglalts\u00e1g emelked\u00e9s\u00e9t \u00e9rz\u00e9kelhet\u0151en az sem befoly\u00e1solta, hogy a vizsg\u00e1lt hotell\u00e1ncok tavaly t\u00f6bb mint ezer \u00faj sz\u00e1llod\u00e1val b\u0151v\u00edtett\u00e9k k\u00edn\u00e1latukat, \u00e9s \u00faj brandeket is bevezettek.<\/em><br><br>Minden kateg\u00f3ri\u00e1ban kedvez\u0151 fejl\u0151d\u00e9st mutatnak a sz\u00e1mok, de k\u00fcl\u00f6n\u00f6sen&nbsp;<strong>kiemelked\u0151 a luxuskateg\u00f3ri\u00e1s hotelek teljes\u00edtm\u00e9nye<\/strong>, ahol a foglalts\u00e1g m\u00e9rt\u00e9ke egy \u00e9v alatt 59 sz\u00e1zal\u00e9kr\u00f3l emelkedett 68 sz\u00e1zal\u00e9kra. Ebben a kateg\u00f3ri\u00e1ban a RevPAR \u00e9rt\u00e9ke m\u00e1r 207 doll\u00e1ros (+30% \u00e9ves n\u00f6veked\u00e9s) szinten j\u00e1r, az ADR pedig m\u00e1r el\u00e9rte a 311 doll\u00e1ros szintet (+17%). Kor\u00e1bban&nbsp;<strong>soha nem tapasztalt \u00e1raz\u00e1si potenci\u00e1l mutatkozik a legmagasabb min\u0151s\u00e9g\u0171 sz\u00e1ll\u00e1shelyek eset\u00e9ben<\/strong>: a luxuskateg\u00f3ri\u00e1s szob\u00e1k \u00e1tlag\u00e1ra imm\u00e1r 58 sz\u00e1zal\u00e9kkal haladja meg a csup\u00e1n egy fokozattal alacsonyabb besorol\u00e1s\u00fa (upper upscale) szob\u00e1k \u00e1tlag\u00e1r\u00e1t \u2013 2019-ben ez a k\u00fcl\u00f6nbs\u00e9g m\u00e9g csup\u00e1n 37 sz\u00e1zal\u00e9kos volt.<br><br>A vizsg\u00e1lt n\u00e9gy sz\u00e1llodal\u00e1nc eset\u00e9ben&nbsp;<strong>a korrig\u00e1lt EBITDA \u00e9rt\u00e9ke 17 sz\u00e1zal\u00e9kkal emelkedett<\/strong>&nbsp;egy \u00e9v alatt, a m\u0171k\u00f6d\u00e9si eredm\u00e9ny pedig 11 sz\u00e1zal\u00e9kkal haladta meg a 2022-es szintet.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A 2024-es kil\u00e1t\u00e1sok<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201e<em>Az \u00e9rintett n\u00e9gy nagy sz\u00e1llodal\u00e1nc az egy kiadhat\u00f3 szob\u00e1ra jut\u00f3 \u00e1rbev\u00e9tel tekintet\u00e9ben a v\u00e1rtn\u00e1l jelent\u0151sebb, \u00e1tlagosan 13,5 sz\u00e1zal\u00e9kos n\u00f6veked\u00e9st \u00e9rt el az elm\u00falt \u00e9vben, ugyanakkor&nbsp;<strong>a 2024-re vonatkoz\u00f3 el\u0151rejelz\u00e9s\u00fckben tov\u00e1bbi 4 sz\u00e1zal\u00e9kos emelked\u00e9ssel sz\u00e1molnak<\/strong>, ami arra utal, hogy a k\u00f6vetkez\u0151 id\u0151szakra is igen pozit\u00edv v\u00e1rakoz\u00e1saik vannak<\/em>&nbsp;\u2013 \u00e9rt\u00e9kelte az adatokat Tak\u00e1cs M\u00e1rton. \u2013&nbsp;<em>Ugyanerre az id\u0151szakra a tavalyin\u00e1l is magasabb,&nbsp;<strong>6 sz\u00e1zal\u00e9k k\u00f6r\u00fcli \u00e1tlagos nett\u00f3 szobasz\u00e1m-n\u00f6veked\u00e9si r\u00e1t\u00e1val kalkul\u00e1lnak,<\/strong>&nbsp;ami egyr\u00e9szt t\u00f6retlen terjeszked\u00e9si er\u0151fesz\u00edt\u00e9seiket, m\u00e1sr\u00e9szt a k\u00f6zt\u00fck zajl\u00f3 \u00e9les versenyt t\u00fckr\u00f6zi a sz\u00e1llodai k\u00edn\u00e1lat minden szintj\u00e9n.\u201d<\/em><\/p>\n\n\n\n<p>2023-ban Budapest sz\u00e1ll\u00e1shelyein 5&nbsp;116&nbsp;000 f\u0151 \u00f6sszesen 13&nbsp;334&nbsp;000 vend\u00e9g\u00e9jszak\u00e1t t\u00f6lt\u00f6tt el. Ebb\u0151l a k\u00fclf\u00f6ldiek 11,7 milli\u00f3 vend\u00e9g\u00e9jszak\u00e1val r\u00e9szesedtek, ez a sz\u00e1m 19 sz\u00e1zal\u00e9kkal magasabb a 2022-es \u00e9rt\u00e9kn\u00e9l.<br>Id\u00e9n a nemzetk\u00f6zi beutaz\u00f3forgalom tov\u00e1bbi jelent\u0151s b\u0151v\u00fcl\u00e9s\u00e9re sz\u00e1m\u00edthatunk, amit a Budapesti Liszt Ferenc Nemzetk\u00f6zi Rep\u00fcl\u0151t\u00e9r el\u0151rejelz\u00e9se is al\u00e1t\u00e1maszt: m\u00edg 2023-ban 14,62 milli\u00f3 volt az \u00e9ves utassz\u00e1m, id\u00e9n ez az \u00e9rt\u00e9k v\u00e1rhat\u00f3an 16,35 milli\u00f3 lesz (+11,8%).<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Moore Hungary<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Moore Global, which started in a London office more than 110 years ago, is now one of the world's leading consulting and audit networks. Present in over 100 countries worldwide, the network has more than 600 independent offices and over 30,000 employees. The group's turnover for the last financial year exceeded $3 billion.<br><br><strong>Moore Global's services will be directly available in the domestic market from March 2021.&nbsp;<\/strong>Moore Hungary has been offering a full range of consulting services in the fields of business, financial, tax, accounting and auditing with a team of almost 100 experts since its inception.<br><br>In our fast-changing world, Moore provides strategic guidance and practical advice to help clients navigate and understand the complex regulatory and changing market environment and industry conditions, and thereby find the best solutions.<\/p>\n\n\n\n<p class=\"has-primary-gradient-gradient-background has-background\"><strong>Follow us on LinkedIn for more news!<\/strong><\/p>\n\n\n<style id=\"strategiq-content-image-style\">.block-content-image__buttons{margin-top:2rem}.block-content-image__pre-heading{text-transform:uppercase;letter-spacing:2px;font-size:.75rem;margin-bottom:.625rem}.block-content-image__heading{margin-bottom:1.5rem}.block-content-image__copy{font-size:1rem;line-height:1.5rem}.block-content-image__image{margin-top:2.5rem}@media (min-width: 992px){.block-content-image__image{margin-top:0}}.block-content-image-inner{-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between}.block-content-image-inner.reverse{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}\n\n\/*# sourceMappingURL=block-content-image.css.map *\/\n<\/style>\n<section  class=\"block-content-image\">\n\t<div class=\"container\">\n\t\t<div class=\"row block-content-image-inner flex_row\">\n\n\t\t\t<div class=\"col-12 col-lg-5\">\n\t\t\t\t\n\t\t\t\t<div class=\"block-content-image__heading\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"block-content-image__copy\">\n\t\t\t\t\t\t<p style=\"text-align: center\"><a href=\"https:\/\/www.linkedin.com\/company\/moorehungary\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-901\" src=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/2025\/10\/linkedin.png\" alt=\"\" width=\"195\" height=\"59\" srcset=\"https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/2025\/10\/linkedin.png 195w, https:\/\/www.mooreglobal.hu\/wp-content\/uploads\/sites\/12\/2025\/10\/linkedin-18x5.png 18w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Kiemelked\u0151 \u00e9vet z\u00e1rt a nemzetk\u00f6zi hotelpiac: 2023-ban az egy kiadhat\u00f3 szob\u00e1ra jut\u00f3 \u00e1rbev\u00e9tel 13,5 sz\u00e1zal\u00e9kkal, az \u00e1tlagos napi szoba\u00e1r 5 sz\u00e1zal\u00e9kkal haladta meg az egy \u00e9vvel kor\u00e1bbi \u00e9rt\u00e9ket, mik\u00f6zben az \u00e1tlagos sz\u00e1llodai foglalts\u00e1g 64,4 sz\u00e1zal\u00e9kr\u00f3l 69,7 sz\u00e1zal\u00e9kra emelkedett \u2013 der\u00fcl ki a Moore Hungary tan\u00e1csad\u00f3 \u00e9s k\u00f6nyvvizsg\u00e1l\u00f3 c\u00e9g \u00e1ltal k\u00f6zz\u00e9tett negyed\u00e9ves ipar\u00e1gi elemz\u00e9sb\u0151l. A nemzetk\u00f6zi [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[18],"tags":[],"location":[],"class_list":["post-365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sajtokozlemeny"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MEG\u00c1LL\u00cdTHATATLANNAK T\u0170NIK A GLOB\u00c1LIS HOTELIPAR SZ\u00c1RNYAL\u00c1SA - Moore Hungary<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mooreglobal.hu\/en\/megallithatatlannak-tunik-a-globalis-hotelipar-szarnyalasa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEG\u00c1LL\u00cdTHATATLANNAK T\u0170NIK A GLOB\u00c1LIS HOTELIPAR SZ\u00c1RNYAL\u00c1SA - Moore Hungary\" \/>\n<meta property=\"og:description\" content=\"Kiemelked\u0151 \u00e9vet z\u00e1rt a nemzetk\u00f6zi hotelpiac: 2023-ban az egy kiadhat\u00f3 szob\u00e1ra jut\u00f3 \u00e1rbev\u00e9tel 13,5 sz\u00e1zal\u00e9kkal, az \u00e1tlagos napi szoba\u00e1r 5 sz\u00e1zal\u00e9kkal haladta meg az egy \u00e9vvel kor\u00e1bbi \u00e9rt\u00e9ket, mik\u00f6zben az \u00e1tlagos sz\u00e1llodai foglalts\u00e1g 64,4 sz\u00e1zal\u00e9kr\u00f3l 69,7 sz\u00e1zal\u00e9kra emelkedett \u2013 der\u00fcl ki a Moore Hungary tan\u00e1csad\u00f3 \u00e9s k\u00f6nyvvizsg\u00e1l\u00f3 c\u00e9g \u00e1ltal k\u00f6zz\u00e9tett negyed\u00e9ves ipar\u00e1gi elemz\u00e9sb\u0151l. 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